Hemingway: A Study of the Celebrity Author in Early 20th Century
Sonali Lakhotia
Abstract
The end of World War One brought with it new trends in films, photography and advertising that changed the way people interpreted information. The Roaring Twenties was not only about access to a more abundant supply of booze and freedom, it was also the age of literary changes and cultural revolutions. Revolution in journalism and changes in ownerships of publishing houses resulted in a different relationship being formed between the publishers and the authors. An after effect of this change was the change in dynamics of marketing which, in turn soon supported another trend, i.e. celebrity culture. Amidst all this, a young, zealous man was beginning to become part of this culture. He was none other than Ernest Hemingway. This article offers an insight into the celebrity status Hemingway enjoyed throughout his life. Using Gérard Genette’s theory of Paratexts, this article explores how an author reached the status of a celebrity with the help of his editor and publishers.
Sonali Lakhotia
Abstract
The end of World War One brought with it new trends in films, photography and advertising that changed the way people interpreted information. The Roaring Twenties was not only about access to a more abundant supply of booze and freedom, it was also the age of literary changes and cultural revolutions. Revolution in journalism and changes in ownerships of publishing houses resulted in a different relationship being formed between the publishers and the authors. An after effect of this change was the change in dynamics of marketing which, in turn soon supported another trend, i.e. celebrity culture. Amidst all this, a young, zealous man was beginning to become part of this culture. He was none other than Ernest Hemingway. This article offers an insight into the celebrity status Hemingway enjoyed throughout his life. Using Gérard Genette’s theory of Paratexts, this article explores how an author reached the status of a celebrity with the help of his editor and publishers.